Every comment, “like,” and share you receive is another opportunity to reach a new audience and supercharge your brand’s social word-of-mouth. In addition to blog posts, post one-off tips. You could share this story through a feature article or an interview. Another option is to mention some affiliated businesses in the post. This will help you to be consistent so that people know what to expect and when. This way, as visitors scroll through your page, they see a theme and the information tells a story about who you are and what you do. Different posts and content can be better for different goals and achievements. An effective way to find out the difference between how you see your brand and how your brand is perceived by others is by simply asking your customers. The benefit of having custom tabs and posting about them is it makes it easier for users to find what they’re looking for vs. scrolling through all of the information on your Facebook homepage. This Facebook post idea is perfect for making your customers feel like part of the family. Leading up to each event, post a picture and event details, do a live video from the event, and encourage attendees to post their content so you can share it on your page. An article goes into great depth about your product through words, while a video gives an insightful visual display. This way, they don’t have to leave Facebook to get the information they need. You could also supplement the quote with a backstory about your employee or an experience they went through which resulted in such inspiration. Like This Page And Get Funny Pictures, Quotes, Jokes And More On Your Newsfeed. This post highlights how your business can identify a problem and then go about fixing it. You could even go one step further and donate to environmental causes in your local area and then post about it on Facebook. I want to make a Facebook account and the name will be Nobody so when I see stupid crap people post, I can Like it. Use the description to ask a question, post a stat, or include a controversial comment to get visitors’ attention. Best practices for Page posts on Facebook Posts are often the first impressions that people have of your business, so make sure they attract and engage potential customers. Be conscious of who your target market is and what kind of content they will be interested in seeing. Let people know that your company is up there among the very best by showing off photos and videos from industry events. From wedding dresses to football matches, Michael has written about it all. There’s so much you can do with GIFs, so get creative. Wanting people to listen to our opinion is only human nature, so if you create a poll, chances are that people will vote in it. Showcase the vibrancy of your work culture by using images that resonate with someone who views them. The page should be genuinely interesting or informative, and provide some measurable value for your customer. Something that they might make a remark about to a family or friend. If the prize is an attractive one, people are bound to enter it and engage with your post. For example, a 5-year-old child could utter something of immense wisdom that some adults might not have thought of. A Facebook Product post is always going to be valuable id you can generate some nice and engagement around it. Videos posted on Facebook generate an average of eight billion views per day. For example, let’s say there’s been a home on the market for several weeks. You could also use hashtags to tie the posts together and make them easier to find. When you create your fundraiser page, share a link in one of your posts, so that users can support it. This type of Facebook post is a surefire way to retain the customers that you already have and further increase their satisfaction. Revealing a personal passion or motivating factor that inspired you to start your business can provide a closer look at the man behind the suit. Welcome to the real Internet, where the men are men, the women are men, and the children are the FBI. To avoid having your page feel as though you’re only trying to sell properties and not cater to the needs of your audience, share a post with a special offer. They don’t have to be a complete expert on their subject either. If the customer is particularly passionate about your product, speaking about it will come naturally to them and it will make for a great interview. If you can create a post that instantly gets engagement, then it’s possible that Facebook won’t throttle it that hard. Use your real estate Facebook post to give something away for free. Include steps like updating your to-do list, replying to important emails and wrapping up an important task. Another way to show your engagement and commitment to your community is to partner with causes that matter to you. When you create a Facebook post, you always have to plan how it will help you drive more traffic to your website. Instead of only posting pictures that have been shot straight on, the drone allows you to capture birds’ eye aerial views as well. Your audience will be provided with important details about upcoming or existing products and will have a platform to address any issues or queries they might have. Ideally, you could find a quote from a business in your field, but if not, any quote that has the potential to inspire and motivate can work too. Share with your Facebook audience how you go about wrapping up your week. Sometimes when you browse social media, you might find yourself voting in polls you weren’t even searching for, just so you can have your opinion heard! Select the ‘create event’ option and invite your customers or industry peers to come along. This ties in with the previous idea. You’ll have lots of comments on your post, but not only that, the comments will be about how your company made a positive impact. Share with people what your new addition will be doing to improve their customer experiences and what role they will play in moving your business forward. That said, it’s crucial that you don’t exaggerate a problem for the sake of it. Include a call to action reminding people that they can contact you if they’re looking for the same results. Always remember though that your own Facebook posts should be the priority! Share any relevant housing groups in the area to act as a resource to your audience. The more personable information that you share with your audience about yourself and your team, the better. These arere top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel content (BOFU). If you’re prepping for an open house, show pictures of you putting up your signs or talking to interested buyers. And so businesses that had built up huge followings and had highly engaged audiences, went from being able to put up a Facebook post that flooded Newsfeeds across the world, to being severely throttled by Facebook (Unless they wanted to spend money to get their post in front of people). Choose the right GIF to share and your audience will want to keep coming back to your feed to see new content. Nobody wants to log into their Facebook account and be bombarded with negativity! Whatever it is you choose for yourBe creative – think outside the box. It’s also perfect for establishing a strong set of company values. What’s great about the example below is it leads with a question to grab audience attention. First of all, there’s a competition involved. There’s nothing worse than a customer trying to contact an agent and not getting a response when they expect one. Not all of your posts have to be business related. Top 20 Best Facebook Posts Ever Written. Then share details about the offer again when the campaign starts and share again after the campaign ends. That little spot in the office where we’d just love to move our desk to. People in the early days of their search for a new home are looking for a real estate agent to work with, so if your posts show them that you understand their needs, they’re more likely to want to work with you. So when people land on your page, they know where to find you and how to contact you. Take inspiration from the huge amount of video clips that other brands have used in their promotional material if you can’t think of any ideas. It also encourages others to join in so they can avail of the discounts too. Both platforms give them the opportunity to wax lyrical about your company. The best kind of promotion really is done by a satisfied customer. This can be an effective way to generate engagement by prompting people to make comments on the post. This serves to back up its authority, adds some important information and creates a debate that will raise awareness. This group should be solely a knowledge-sharing community, with any self-promotion strictly forbidden. If there are more relatable memes and content on your page, people who are new to your page will be encouraged to stay a little longer. Firstly, we’ll show you different types of Facebook posts that will build awareness and attract potential leads (TOFU). If they see you sharing their content, there is a chance that they’ll return the favor. The focus shouldn’t be trying to sell anything at this point but instead attracting new leads to nurture a relationship with over time. It serves as a powerful tool that shows your customers just how good you are at what you do. There are few better ways to enhance your company’s reputation than an award. Timely giveaways offer your audience something they can use immediately — like home decor for the fall. The second post for this listing included fifteen images of the property along with a detailed description of the house: The last post encouraged users to request a personal tour of the property: Over 50% of adults online create and share content like pictures and videos on social media. Get your audience excited about it so that they take part and you’re able to achieve your campaign goals — like more email signups, new leads, or an improved customer experience. Explain in detail the steps that the business takes to ensure that all customers’ needs are met and outline how others can implement the same methods. All business pages on Facebook have a “Reviews” section that allows users to leave comments and recommendations for other visitors to your page to see. Repost the original listing but update the description to list new features and details. You could post a price comparison or you could do an in-depth post about the impressive features of your product and contrast them with your rival’s product. A discount for your loyal fans is a guaranteed way to boost customer loyalty. The better the question, the more engagement it will get. If someone in your Facebook audience sees a post that advertizes an offer on something that they need, then there’s a chance they will pursue that offer. Your posts don’t all have to have the same polished look, but the first thing people see when they land on your page are your profile and cover photos. Eighty-five percent of videos on Facebook are viewed without sound, so use text throughout the video to make it clear to viewers which features stand out in each room to keep them engaged. If you already have affiliated businesses, get in touch with them about launching a new campaign. But then as Facebook grew (and more importantly, floated on the stock exchange), they realized what a powerful platform they had created, deciding that if businesses wanted to continue to use Facebook to generate new customers, they would have to be willing to pay to play. I’m selfish, impatient, and a little insecure. Another way to share your business information is to post about it. Sprout Social found that the best time for B2C companies to post on Facebook was on Wednesday at 1 pm and Friday at 11 am. To make sharing simple, install social media share buttons on your website. If you think you have a sense of humor, don’t be afraid to flaunt it for the world to see! But because 2020 was a year that had some significant usage changes that are expected to stay for 2021, the best times for engagement have been updated. Posting a piece from your business portfolio gives potential customers an overview of who you are and what you do. Post a customer interview on your page that describes in detail how your product benefitted them. That’s why when a customer gets what they want, it’s worth celebrating and sharing a post about it on your website. Facebook marketing post ideas that market a product are service, can get sales. Don’t just say ‘look at us, we got a great review’, make the quote stand out and show a picture of the customer in question. Free products can really help to stimulate customer loyalty, just don’t give away something that has cost a lot of time and money to produce. Your audience is online at different times and as a result, they see different posts on your page throughout the day. Your Facebook audience will appreciate that you are willing to give support to those who need it most. This will prevent water freezing and bursting of pipes in the winter time. Let them know about a big challenge that you faced and describe how you overcame that challenge. Facebook Lite; Watch ; People; Pages; Page Categories; Places; Games; Locations; Marketplace; Facebook Pay; Groups; Jobs; Oculus; Portal; Instagram; Local; Fundraisers; Services; Voting … When I say remarkable, I simply mean remarkable. Only you can answer that question, but Facebook Posts that encourage interaction will send your posts organic reach through the roof. Got a few new faces on the block? You could showcase lots of different behind-the-scenes activities; such as work parties, day trips and office makeovers. The answer is, it probably isn’t. Hosting special events centered around your product and then documenting them on your Facebook page will ensure your event continues to have an impact, even after it’s over. With this approach, instead of scrolling down your page without absorbing any information, visitors to your real estate Facebook page are more likely to stop and click if they see that you offer something that they’re looking for. Examples of relatable GIFs are a For Sale sign turning into a Sold sign; a graph showing how many customers you’ve helped that year or how much extra money you’ve helped sellers make; or a door opening to announce an upcoming open house. You could create a custom cover photo and include text that announces that you’ve won the award. Get all your customers in one place with a custom-made Facebook group. Create a post for each room of a house and include ways sellers can make each room more appealing to buyers. While staging is worth the extra effort, it can cost anywhere from a few hundred dollars to a few thousand. Grab your phone and do a face-to-camera introduction while you walk around the office. The issue is your audience is spending more time in places you aren’t targeting enough. When deciding what you’re going to implement into your strategy, take into account which posts suit you best and are most likely to benefit your business. Emphasize your industry knowledge by compiling a list of your favorite business books. Keep in mind that 65% of the population are visual learners and 90% of people use videos to help them make decisions. Embrace the changing weather by posting something related to the different seasons of the year. Michael has extensive experience writing for both print and web and can turn his hand to any subject. Graphs can also be about what’s going on in the market right now, like interest rates and housing trends. Starbucks. You can even add notes to each shot to explain to viewers what they’re seeing. If they’re looking for some sage advice on how to make some extra cash, there are few better sources than a business guru. But first, let’s chat about a couple of important things. An audience will always appreciate an insider look at how it all started. 2. Just like with this example, share hashtags so that users can find more related posts and either get involved or support the causes. Once a week, post about your custom tab to remind users that it’s available for them to use to find properties. Otherwise your video won’t be very appealing for viewers and they won’t stay tuned in. A blank space is always just asking to be filled in. It encourages people to dwell on your post so that they can figure out the differences. Informing your audience about the daily activities of your business is a fantastic way to let them know exactly what you do. Users expect to be able to communicate with you in real-time, so make sure that you not only have a Messenger button at the top of your page, but that you post about it to remind new uses that this feature is available on your page. It’s important to get as much attention as possible for new listings to improve your chances of selling them quickly. Offer your audience value by sharing tips on how to stage their homes without breaking the bank. But, we recommend something with a little more substance if you can. This is another high risk-high reward Facebook post idea that gauges the level of trust that your customers have in your company and products. Let your customers know that you value their contribution by developing your Facebook group into a knowledge-sharing community. Have you and your team launched a new campaign in your community? Users’ eyes will be drawn to it to find out more. Depending on the goal of your content, your Facebook content ideas should be chosen wisely. To get you started, here are 50 real estate post ideas to use on your Facebook page. 2. Get customers involved in the design of a new product by listening to their suggestions. So you are thinking about what to post on a Facebook business page. This tactic also positions you as someone who cares about the community and is informed about what’s going on within it. Emphasize how this product is going to make a noticeable change to the lives of your customers and what the merits of purchasing it will be. 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